The Squid Game translation controversy: Why it’s probably not as clear-cut as you may have originally thought

BBL Translation

At BBLTranslation we are passionate about everything to do with languages and translation. In a constantly evolving society where people are more connected than ever, it’s important to be able to provide a way in which people who speak different languages can interact. One of the biggest talking points, thanks to the advent of streaming services, is often the latest television series, which, as you can probably imagine, requires a considerable amount of translation work if it’s to reach a global audience. We are lovers of languages and so we wanted to write an article about a recent debate surrounding exactly this.

If you haven’t heard of Netflix’s hit show Squid Game by now, you must have been living under a rock (or in an unknown location on an exotic island). The Korean series is set to become the most-watched show in Netflix’s history with more than 142 million households around the World tuning in during its first four weeks after launch on 17th September.

It’s clear why the show has managed to capture the attention of such a large number of people. The engrossing childhood games played by the contestants, which transport viewers back to their own younger days, become darker and more sinister as the show progresses, eliciting a feeling of constantly being on the edge of your seat, as well as evoking a disturbing fascination for what’s to come next.

Not to mention, the spotlight it shines on the destructive capitalist nature of the ones in power, who use the less financially-able competitors as pawns in their twisted game for entertainment.

It really is like nothing we’ve ever seen before.

However, soon after its release, Netflix was met by criticism for its rendering of the show’s subtitles into English, and now many people are questioning the streaming service’s ability to produce accurate subtitles for its international consumers.

Bilingual TikTok user, Youngmi Mayer, posted a video on the platform of her explaining the discrepancies between the two languages and giving examples of where the translation from Korean into English had been “botched”. One of these examples being, when the character of Han Mi-Nyeo tries to convince another player to be her partner for one of the games.

Mayer, who speaks fluent Korean, translates Han Mi-Nyeo’s line as “I am very smart, I just never got the chance to study”, whereas Netflix’s subtitles say something quite different, “I’m not a genius but I can work it out”. Now, there is clearly a loss in meaning since one of the leading themes behind the show itself is the fact that the contestants aren’t monetarily wealthy which is highlighted in Han Mi-Nyeo’s line, but this is unfortunately not conveyed through the English rendering.

Here’s the link to the TikTok video if you’d like to see more of Mayer’s examples:

However, as Jinhyun Cho effectively points out in an article written for theconversation.com, subtitling isn’t a simple task, and to be skilled in subtitling means you have to be able to convey the same message which you receive in both the written form of subtitles (translation) as well as in the verbal form of the characters’ speech (interpretation).

Ultimately, this means that subtitling lies somewhere between translation and interpretation, which in itself can be a big feat to overcome, but coupled with the fact that space is extremely limited in subtitling, it can be especially difficult to convey the same connotations.

Furthermore, the challenge becomes even greater when culturally-specific terms, which have no direct translation into the target language, are introduced. The example Cho uses is that of honorifics, she states, “An age-based hierarchy is a key characteristic of Korean society, and people do not call each other by name unless they are friends of the same age.”. Therefore, honorifics are commonly used to refer to another person, “형 (hyung)” or “older brother”, for example. Consequently, it’s no surprise, that there has been some variance in the translation of these complex, yet meaningful, terms into the English language.

Additionally, it is worth clarifying the difference between subtitles and closed captions (CC), as the confusion between the two terms tends to be one of the main reasons behind the controversy.

As Cho explains, the English captions are for people who cannot hear the audio, so these often include extra bits of information such as background noise, which in turn, further limits the amount of space for the translation of speech, unfortunately to the detriment of its meaning. This is a point stressed by one twitter user in response to Mayer’s criticisms, and if you’d like to read more, a link to an article by ABC news is included here.

The recent comments on Netflix’s subtitles have only further enforced the idea that there can never be a perfect translation, and hopefully with well-balanced and detailed articles by people in the industry, such as that by Jinhyun Cho, this reality can broaden to the general viewership, of not just Korean dramas, but all shows which have been rendered into different languages, and an appreciation for the difficulty involved in producing subtitles can develop.

As a translation and interpretation company, we felt it was important to bring this debate to the foreground and give a balanced explanation on the subject. If you enjoyed the article or have something to say on the matter, please leave a comment and let’s have a discussion! If you also happen to be in search of translators of Korean to English or English to Korean, we have a professional and experienced team who can help with any queries.

Photo courtesy of Paul Ma on Pixabay 

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Important warning: we recommend that you carefully read the contents of this legal text prior to providing any personal data through the website of Bibielle Global Translations, SL, owner of and responsible for the correct application of the Privacy Policy.
In accordance with the regulations applicable to the protection of personal data, and the new provisions contained in the General Data Protection Regulation (hereinafter GDPR), directly applicable from 25 May 2018, Bibielle Global Translations, SL informs you of the following:
i. Contact details of the Data Controller: Bibielle Global Translations, SL (hereinafter BBL), with Tax Identification No. B65336885, registered office at Calle Cartagena 241, Barcelona, 08025 Spain, and contact e-mail legal@bbltranslation.eu.

ii. Purposes: Data collected through the contact e-mail address, or service quotation request form, will be incorporated into files owned by BBL with the purpose of handling, managing and responding to your request or contact. The data provided will not be used for purposes other than those for which it was collected.

iii. In addition, and on a voluntary basis, you may provide your consent (by ticking the corresponding box or registration) to us sending commercial communications, by any route and/or electronic means, and keeping you informed about the services which, being similar to the current ones, may interest you, and which BBL offers to its Clients and users under more advantageous conditions, and to carry out market or customer satisfaction surveys.

iv. Retention: The data will be retained for the time necessary to achieve the purposes for which it was collected, in order to respond to the subject of your request or contact, and while there continues to be a mutual interest. It will be deleted when it is no longer necessary for such purposes, the commercial or contractual relationship ends, unless its retention is required by law.

If you provide your consent to the sending of commercial communications, personal data will be processed actively while you have the status of User, or until you withdraw your consent.

v. Data communication: In no event will your data be transferred or communicated to a third party, unless required by law; nor will it be transferred internationally, except with the unequivocal consent of the data subject, and prior information about the possible recipients, purpose and, where appropriate, country of destination.

vi. Duty of secrecy: BBL complies strictly with the duty of secrecy and confidentiality of personal data, and for this reason has implemented technical, organisational and security measures to prevent its unauthorised alteration, loss, processing and/or access, taking account of the state of the art, the nature of the stored data and the risks to which they are exposed, all of this as established by Spanish and European legislation on the Protection of Personal Data.

vii. Rights of the data subject:

a. To exercise the rights of access, rectification, erasure and objection, limitation of treatment, data portability and not being the subject of automated individual decisions, by writing to Bibielle Global Translations, SL, Calle Cartagena 241, Barcelona, 08025 Spain or at legal@bbltranslation.eu indicating the subject of your request, and attaching a [copy of your] national identity card or passport.
b. To complain to the Supervisory Authority: if a user considers that their data is not being used properly, and this matter is not addressed by BBL, they may submit a complaint to the relevant data protection authority, which in Spain is the Agencia Española de Protección de Datos.

viii. If you receive commercial communications by electronic means, in accordance with the Spanish Law of Information Society and Electronic Commerce Services (LSSICE), you may withdraw your consent, unsubscribe or modify your data using the same channel, through the e-mail address legal@bbltranslation.eu, which will be specified in each communication.