For years, traditional surveys have been the go-to tool for collecting customer opinions. However, their effectiveness is on the decline. Low response rates, lengthy forms, and a dull experience mean many users either ignore them or provide shallow answers. In a business environment where customer insight is gold, why are we still using outdated tools?
At BBLTranslation, we offer an innovative alternative: conversational surveys powered by custom GPTs. A smarter, more human and effective way to truly understand your customers.
Why traditional surveys are failing
Companies invest time and money designing surveys hoping to gather useful data. But the numbers don’t lie:
- Less than 10% of customers complete long surveys
- Abandonment rates increase with each additional question
- Closed questions often miss the full picture
Today’s digital users expect immediacy, empathy, and personalization—something classic surveys simply can’t provide.
What is a custom GPT?
A custom GPT is an AI model trained specifically to interact with users based on your brand, industry, and objectives. Unlike static forms, a GPT can:
- Adapt its language to the user’s profile
- Understand emotional tone
- Ask dynamic, open-ended follow-ups
- Capture spontaneous insights beyond predefined answers
- Maintain your brand’s tone of voice
In short, it transforms a dull form-filling process into an intelligent, empathetic, and engaging conversation.
Advantages over traditional surveys
1. Higher participation
A GPT-based assistant doesn’t ask users to “fill out a survey”—it simply starts a conversation. This small change results in a big impact. People feel more comfortable sharing their thoughts in a dialogue than in a cold form.
2. Better data quality
While rigid surveys restrict expression, GPTs allow for nuance, depth, and context. By understanding natural language, they can ask relevant follow-ups, detect hidden frustrations or desires, and provide richer insights.
3. Multilingual and accessible
At BBLTranslation, we develop GPTs that fluently converse in multiple languages, with technical and cultural accuracy. This allows international customers to express themselves in their native language—improving authenticity and clarity.
4. System integration
Our custom GPTs can integrate with your CRM, analytics tools, or automation flows. Each conversation becomes a valuable data asset for your marketing, support, or product teams.
5. Cybersecurity and regulatory compliance
We operate under strict privacy, data protection, and ethical AI standards. BBLTranslation’s GPTs are not only intelligent but also secure, auditable, and compliant with GDPR and upcoming AI regulations like the EU AI Act.
Real use cases: from feedback to strategy
Here are some real-world examples of how GPTs have replaced traditional surveys:
- Hospitality: more honest, emotionally rich post-stay feedback
- Healthcare and patient groups: empathetic, anonymous experience sharing
- E-commerce: real-time insights on customer experience
- Events and expos: instant multilingual ratings
In every case, the data was not only more abundant—it was more useful for strategic decisions.
An invisible competitive advantage (until now)
Most brands haven’t realized the full potential of this technology yet. Implementing a custom GPT in your feedback process can give you a serious edge. While others send generic surveys, you start smart conversations—and learn more.
How to get started
At BBLTranslation, we don’t just implement the tech. We:
- Analyze your goals and customer journeys
- Build a GPT tailored to your tone, terminology, and sector
- Advise you on process integration
- Train your team to extract real insights
And we do it with the same ethics, confidentiality, and technical precision that has defined us for over 20 years.
Conclusion
Customer feedback is too valuable to be lost in surveys no one wants to answer. It’s time to evolve towards more natural, empathetic, and effective ways of connecting with your audience. In the age of AI, listening well is more important than ever.
With BBLTranslation’s custom GPTs, every opinion becomes an opportunity.
